The Clock Tower Project believes an opportunity lies in the tools humanity uses for making sense of time. For generations, people have used time as a means to organize society and global economies. By advancing these tools, we can upgrade the way people perceive and interact with time. This shift in perception sets the stage for an improvement in people’s ability to plan and act for the future.
The massive global disruption caused by Covid-19 is a precursor to the anticipated disruptions that are forecast to become common in our rapidly changing climate. The general public has a hard time seeing that the climate crisis has already begun because this crisis is hard to comprehend without a broader perspective of time.
The Clock Tower Project
The Clock Tower Project uses an interactive 3D time and data visualization technology to empower people with the needed broader time perspective. This breakthrough technology visualizes the past, present, and future in one continuous form. The visualized long-term perspective reveals the connection between “now” and distant time horizons. It becomes possible to see how actions in the moment can compound over time to create different scenarios in the future.
User testing has shown that this interactive time map provides an “Overview Effect” that can transform how people understand and relate to time. Supporting this expanded perception with tools designed to inspire and activate climate-conscious actions, we enable users of the CTP Platform to make a measurable difference in the climate fight.